Spinnaker Summit 2020

Modern product discovery is the result of a series of innovations, from the agile manifesto and user experience design to the lean startup and design thinking. All provide the essential toolkits to enable continuous product discovery, the root of progressive delivery. The presentation will provide a rapid-fire run through of these trends, what they accomplished, and why each incrementally built the current product discovery approach. It will provide examples of effective product discovery in the industry, as well as speculate on the future, how advanced controls and targeting is the critical success factor for designers and product managers. It will also chart out the impacts of AI and machine learning on how designers and experience architects deliver solutions that get results.